One of the keys to successful strategic business planning is a clear understanding of the boundaries of your market and also the factors that influence your business within that market.
Unfortunately, many management teams are unable to answer fundamental questions in regards to the market they operate within. So how can they possibly be focused on growing the business and making it more successful?
Try a simple test. Ask five people within your business on the spot to tell you in ten seconds the answer to one of the following questions.
- Do you know why your prospects buy from you?
- Do you know why they don't buy?
- How do we create value that our prospects believe in?
- Do you know the true cost of a lost sale?
The answer to these questions provides you with the information your business needs to compete in your chosen market in order to win and succeed.
LCI Solutions focuses on strategy development that is aligned to company sales and marketing methods to help your firm create an integrated revenue capture process.
Business strategy is not a silo activity but a centralized corporate foundation that affects companywide success. Product and service development must parallel the needs of the buyer and provide an identifiable path for market positioning and customer acquisition. When cultivated correctly, strategy can grow and flourish as a key business driver for marketing and sales department success.